Posted by Sheila Shayon on July 22, 2013 06:33 PM
The pay-it-forward business model has officially gone to the dogs. Rapper Snoop Lion, formerly known as Snoop Dogg, is putting his support behind the "Dog For Dog" food line to help dogs in animal shelters.
During a recent appearance on Chelsea Lately, Snoop introduced the brand and announced that for every product purchased, there will be a product sent to an animal shelter. Host Chelsea Handler is a partner in the anti-euthanasia cause, as well as crooner Michael Buble.
"It's a great cause see because what people don't understand is that a lot of these shelters, they execute these dogs not because they don't have a place or someone that wants to adopt them, it's more about they don't have food to feed them," Snoop explained.
Feed me @chelseahandler http://t.co/fCP8mEB8QA #dogfordog
- Snoop Dogg (@SnoopDogg) July 20, 2013
"When we created DOG for DOG, we wanted to make a difference for dogs in need," reads the website. "We started with adoptions, rescues, and donations, but we still didn't feel like we were making enough of an impact."
The brand includes DogsBars, DogsButter, DogsTreats and Dog For Dog feed.
Source: www.yahootrend.com
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