1:04pm Tuesday 16th July 2013 in News By Sarah Trotter
Pictured: News Shopper reporters try dog food 'fit for humans' and feel ruf
THE sound of pet food 'fit for humans' drew News Shopper reporters like dogs to a bone.
Six fearless - or foolhardy - members of the editorial team sampled the doggy dinners but instead of setting their tails wagging it made most of them feel ruff.
It comes after a Blackheath pet store launched Pure pet food - made from high-quality, natural ingredients and cooked up in a human grade factory.
The founders claim the grub is so good it is 'fit for humans' and while this might be true nutritionally-speaking, News Shopper's team will be leaving bowl-licking to their canine counterparts.
The meat and two veg-style pet supper is being pioneered in London by Blackheath Pet Supplies - which already stocks many natural and unusual products such as reindeer shank and chickens feet.
Pure is the brainchild of two west Yorkshire lads Mathew Cockroft and Dan Eha who dreamed up the idea in their kitchen using a dehydration machine.
Unlike many pet foods which are dehydrated at high temperatures, the food is air dried to keep the natural goodness of the raw ingredients locked in and is free from e-numbers.
Co-creator Mathew Cockroft said: "It is quite unique.
"It is dog food but it is the first human grade dog food on the market.
"Most haven't got ingredients fit for humans.
"This mimics what a dog would eat in the wild.
"We have tried it ourselves and it isn't the worst tasting because of the quality of it."
Source: www.yahootrend.com
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